This course teaches students how to use digital platforms and tools to reach and engage customers, including topics such as social media marketing, search engine optimization, and e-commerce.

This course covers the principles of data analysis and how to use tools such as Excel and SQL to analyze marketing data.

This course teaches students how to understand and predict consumer behavior, including topics such as motivation, attitudes, and decision-making.

This course covers the principles of market research and how to use qualitative and quantitative research methods to gather and analyze data.

This course teaches students how to develop and manage brand strategies, including topics such as positioning, messaging, and branding.

This course covers the principles of advertising and how to create effective ad campaigns, including topics such as media planning and creative strategy.

This course teaches students how to develop and implement public relations strategies, including topics such as media relations, crisis management, and corporate communications.

This course focuses on the principles of marketing in a global context, including topics such as cross-cultural communication, international trade, and market entry strategies.